AU Abu Ubaid Let's talk ↗
Web Developer · Website & Content Manager

I build web experiences that work beautifully.

WordPress, PHP and Laravel developer with 4+ years of experience building, managing and improving CMS-driven websites, internal business systems and high-performing digital experiences.

Explore my work ↓ Get in touch ↗
+91 89609 12944 auabuubaid@gmail.com Mumbai, India
CMS · Code · Operations
PHP / Laravel / WordPress
Currently focused on Better web systems performance · reliability · growth
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Open to meaningful digital projects
A little about me

Technical thinking with a content-first mindset.

I enjoy owning a website end-to-end — from development and deployment to content audits, QA, optimization and ongoing maintenance.

I am a Web Developer and Website & Content Manager based in Mumbai, India. My experience spans hands-on development, CMS administration, website operations and collaboration with cross-functional teams.

I have worked with WordPress, Strapi and Shopify, while also building backend systems using PHP, Laravel, CodeIgniter, MySQL and PostgreSQL. I am comfortable coordinating directly with development teams on fixes, upgrades, releases and performance improvements.

My work includes enterprise stakeholder environments such as HDFC ERGO, internal CRMs, order management systems, appointment scheduling platforms and reusable landing-page systems.

4+ Years of experience
50–65 WordPress websites built and managed
12% Annual operational cost reduction
100% On-time order system rollout
01 / BUILD

Backend systems

PHP, Laravel and MySQL-powered applications built around real business workflows.

02 / MANAGE

CMS operations

Structured content management across WordPress, Strapi, Shopify and page-builder environments.

03 / IMPROVE

Performance & QA

Cross-browser testing, responsive QA, content audits, reliability improvements and landing-page optimization.

04 / DELIVER

Team collaboration

Requirement analysis, developer coordination, stakeholder communication and release management.

4+ Years across development and website management
50–65 WordPress websites built from scratch
12% Reduction in annual operational costs
0 Missed deadlines on the order management rollout
Selected work

Systems designed to solve practical problems.

A selection of CMS, backend and business workflow projects from my professional experience.

01 / ENTERPRISE CMS

HDFC ERGO Corporate Website

Improved page-load performance, reduced content redundancy, created reusable landing-page templates and maintained responsive, cross-browser release quality within a Strapi environment.

Strapi CMS Audits Performance QA
02 / INTERNAL PLATFORM

In-house CRM

Built an internal CRM on the LAMP stack tailored to business workflows, reducing dependency on third-party tools and cutting annual operational costs by 12%.

PHP MySQL LAMP Custom Modules
03 / BUSINESS WORKFLOW

Order Management System

Delivered a complete PHP/MySQL order management system from requirements through deployment, with a 100% on-time rollout and responsive interfaces for internal users.

PHP MySQL JavaScript Deployment
04 / BOOKING SYSTEM

Appointment Scheduling System

Architected a PHP/MySQL appointment system with booking, reminders and cancellation workflows, supported by normalized data models and access-controlled authentication.

PHP MySQL Bootstrap Authentication
Professional journey

From PHP foundations to enterprise web operations.

Experience across development, CMS management, stakeholder delivery, website operations and continuous improvement.

Web Developer & Content Manager

Softpixel.io · Vendor for HDFC ERGO · Mumbai, India

  • Improved page-load performance for HDFC ERGO’s corporate site, measured by reduced load times across key landing pages, by auditing and optimizing images, scripts and CMS templates in Strapi.
  • Eliminated content redundancy across the site, measured by consolidating duplicate and outdated pages, by conducting structured content audits and coordinating removals with the HDFC ERGO content team.
  • Maintained zero critical content or rendering errors at release, measured by consistent pre-publish QA across devices and browsers, by testing landing pages and banners before go-live.
  • Reduced turnaround time on content change requests, measured by faster campaign-page delivery, by building reusable page-builder templates for recurring landing-page formats.
  • Strengthened the site security posture, measured by faster identification and resolution of vulnerabilities, by monitoring security flags and coordinating fixes with developers.
  • Kept CMS-driven pages consistent and error-free across WordPress, Strapi and page-builder environments by standardizing content update and QA processes.

Professional Development

Independent Web Development & Website Operations

  • Built and managed 10–15 WordPress websites from scratch while maintaining a PHP/Laravel-based Sales CRM.
  • Designed and implemented custom modules tailored to evolving client requirements.
  • Developed deeper working knowledge of Google Analytics 4, Google Search Console, website operations and Conversion Rate Optimization.
  • Delivered high-performing, SEO-friendly and business-focused web solutions.

Software Developer

Superclass · Mumbai, India

  • Improved application stability, measured by a reduction in reported bugs post-release, by debugging and optimizing PHP/MySQL logic across core modules.
  • Strengthened data integrity and query performance, measured by faster response times on database-heavy screens, by redesigning inefficient database schemas and adding indexing.
  • Increased delivery velocity on cross-functional requests, measured by consistently meeting sprint deadlines, by collaborating directly with front-end developers to integrate server-side logic.

Junior Web Developer

Ideastack Solutions Private Limited · Mumbai, India

  • Cut annual operational costs by 12%, measured by reduced dependency on third-party tools, by building an in-house CRM on the LAMP stack for internal workflows.
  • Delivered an internal order management system with a 100% on-time rollout, measured by zero missed deadlines, by building the full PHP/MySQL system from requirements through deployment.
  • Improved admin efficiency across enquiry and login workflows, measured by reduced manual processing time, by creating responsive interfaces using HTML, CSS, JavaScript and PHP.
  • Reduced exposure to common web vulnerabilities on login modules, measured by passing internal review with no flagged issues, by implementing input validation and secure authentication mechanisms.

PHP Developer Intern

Ideastack Solution Private Limited · Mumbai, India

  • Delivered a fully functional appointment scheduling system, measured by successful end-to-end handling of bookings, reminders and cancellations, by architecting the PHP/MySQL backend and Bootstrap frontend from scratch.
  • Ensured data scalability and security from day one, measured by zero schema rework after launch, by defining normalized data models and access-controlled user authentication.
Technical toolkit

The tools behind the work.

A practical stack built around CMS flexibility, backend reliability and clean website operations.

CMS & Website Management

WordPress Strapi Shopify Elementor WPBakery CMS Administration Page Builder Tools Content Audits Responsive QA Cross-Browser QA Website Security Fundamentals

Development

PHP Laravel CodeIgniter JavaScript jQuery Ajax HTML CSS Bootstrap MySQL PostgreSQL REST APIs Apache Nginx Docker Git

Collaboration & Delivery

Developer Coordination Cross-Functional Requirement Analysis Project Management Release Management Stakeholder Communication

Hosting & Web Operations

cPanel FTP/SFTP FileZilla Cloudflare DNS Management CNAME & A Records SSL Installation Domain Management Hosting Management Website Deployment Server Migration Database Migration phpMyAdmin
Beyond the browser

The foundation behind the work.

Education, communication and continued self-driven learning support my technical practice.

Education

B.Sc. (Information Technology)

CSJMU, Kanpur

S.S.S.C (Class XII)

UP Board, Allahabad

S.S.C (Class X)

ICSE Board

Languages

English
Hindi
Urdu
Have a project in mind?

Let's make something useful, reliable and memorable.

Whether you need a CMS-driven website, a custom PHP application, content operations support or a better-performing digital experience, I would be happy to hear about it.

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